Arabic Singer Najwa Karam Announced as the Face of Mouawad’s Signature Women’s Watch Line

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Mr. Pascal Mouawad and Najwa Karam wearing a watch from Mouawad's La Griffe collection

Renowned luxury jewelery and watchmaker Mouawad recently announced that superstar singer Najwa Karam would be the face of the brand’s recently-launched signature watch collection for women, La Griffe.


Mouawad Geneve_La Griffe Collection (6)


The partnership is the latest in a series of collaborations between the multi-platinum, best-selling recording artist and Mouawad, which has seen Najwa appear in Mouawad jewellery on the red carpet and in TV shows including Arabs Got Talent, as well as in her own music videos.


Mr. Pascal Mouawad, Mrs. Laila Mouawad & Najwa Karam

Named for its distinctive motif featuring four prongs clasping the bezels – each set comprises four diamonds or colored gemstones according to the model, La Griffe is a recherché collection ideal for the tastes of contemporary women as well as the first in the recently launched line of Mouawad signature watches for men and women. La Griffe timepieces are available in two distinct cases – stainless steel and rose gold – and feature exquisite decorative touches such as colorful mother-of-pearl dials, Super-Luminova indices, polished dome-shaped hands, and a Mouawad engraved case-back and buckle.

In addition, the distinct over-sized Arabic numerals at VI and XII are unmissable with their colored lacquer finishes or diamond settings. Each elegantly polished case is embellished with precious stones that will capture the heart of every fashionable woman. Hidden from sight, the case-back is engraved with the Mouawad ‘M’ pattern complimenting Mouawad’s distinctive logo. Timepieces in Mouawad’s La Griffe collection are priced from $3,900 to $23,750 USD.

The Mouawad showroom is located in The Dubai Mall. Tel. +971 4 3398 339. For more information visit

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