theWit Hotel Adds New Element to the ROOF

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theWall at ROOF 1-1

Earlier today theWit Hotel, which is an AAA Four Diamond Downtown Chicago hotel, announced the launch of a new 3D mapping and installation called “theWall.” It provides another level of entertainment at their 27th floor rooftop space, ROOF on theWit. Before I get into the technical aspects of all that, which I will have to quote them on because I’m nowhere near technology savvy enough to accurately explain what this new entertainment experience entails, I’m glad to announce the return of the Roof Sunday’s. Back by popular demand ROOF Sunday’s will offer dancers, live musicians and some of the most prominent DJs in the world. This series will be enhanced by the installation of theWall and heighten the DL sets to levels that will blow guests away. To kick off the Sunday series Lil Jon will be performing on May 26th. It is sure to be a crazy night full of nonstop dancing and great music.

Now on to “theWall,” the new installation will elevate the overall experience of a party but also meet business clients’ needs for unique, high-impact corporate events and presentations. But like I said before I don’t have the ethos to carry this conversation any further, so below is the technical aspects of the new technology straight from the hotel:

theWall at ROOF 2

Measuring approximately 20 feet wide by 12 feet tall, theWall features the integration of the most advanced media servers, sophisticated robotic cameras and intricate stage lighting on a custom designed and built 3D projection surface with motion production capability and a retractable flat screen. Similar technological experiences are mostly exclusive to large-scale, national entertainment productions and broadcasts, and are primarily connected to the most renowned Electronic Dance Music (EDM) festivals. With the introduction of theWall, theWit offers multiple industries the same phenomenal visual engagement for a more personalized audience within an intimate venue.

“By investing in the foremost technology and associated talent to execute theWall installation, theWit has further established its position as an industry leader in connecting the worlds of hospitality and entertainment,” said Scott Greenberg, CEO and founder of theWit. “theWall’s customized user experience delivers astounding visual capabilities that meet multiple client needs, from musical performances and special events to corporate presentations and product launches, all within a world class city.”

A creative team of nationally recognized digital artists is behind the launch and ongoing implementation of theWall. Justin Thompson, who has designed video and LED live show content for nearly ten years and has toured with platinum selling artists, Fall Out Boy and Blink-182 will serve as the artist-in-resident and digital content producer at theWit. Combining expertise with LA-based consultant and artist Dan Block (“DBlock”), who specializes in transforming normal event spaces into dimensional portals, Chicago will be exposed to a newly dynamic nightlife experience.

ROOF has already received acclamations as a world premier rooftop lounge and nightclub and in turn has hosted many of the leading international EDM artists. With the launch of theWall, theWit will heighten its partnership potential with the most prominent electronic music DJs in the world beginning with performances surrounding the upcoming Electric Daisy Carnival in Chicago, and the first ROOF Sundays event hosted by Lil Jon on Sunday, May 26.

In addition, motion picture studios, gaming manufacturers, professional sports organizations, fashion houses and tech corporations are just a few of the industry sectors that theWit will target and attract with theWall. Companies first to use theWall include ABC, Factor Women fashion modeling agency and Virgin Atlantic.

“theWall provides a level of amplified entertainment and corporate technology that is unprecedented in hospitality,” says Sharon Trudell, Director of Marketing of theWit. “In addition to elevated musical performances, we look forward to increased partnership opportunities with the numerous businesses and brands searching for a differentiated live experience.”

The video mapping wall is the second major renovation at ROOF on theWit since its launch in 2009. In the spring of 2012 an all-glass retractable roof, measuring 30 feet wide and 21 feet tall, was installed at ROOF; the first architectural renovation of its kind in the U.S.

Source: theWit Hotel

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