Gant, the lifestyle brand with an American sportswear heritage offering modern high quality casual wear with a European touch, has recently opened its second store on the West Coat, located in the Hayes Valley neighborhood of San Francisco.
The shop offers a curated assortment of clothing and accessories for men from the company’s Gant Rugger and Gant by Michael Bastian collections, and exudes a fresh, modern aesthetic while still maintaining its signature vintage feel. The Hayes St shop has been customized to suit the neighborhood.
The 1,000-square foot space is designed as a Gant Rugger neighborhood shop – a quaint community dotted with Edwardian-style townhouses, interesting shops, and a thriving culinary scene.
“San Francisco is an exciting market for Gant,” said David Arbuthnot, Chief Executive Officer of Gant USA. “It was natural for us to open here and become part of the Hayes Valley neighborhood. We are excited to bring our American East Coast heritage to such a beautiful and inspiring community.”
Gant is responsible for introducing button down collared shirts to American consumers, is credited with inventing the locker loop, and famously spread in popularity across the country through Ivy League campuses. More recently the company has revived its archival Gant Rugger label, and has launched a successful designer collaboration with Michael Bastian. Gant is considered to be one of the first great American sportswear brands, and is the epitome of contemporary American style.