Four Seasons recently announced its growing presence in the Middle East during a press conference which included a delegation comprising 10 GMs from Asia-Pacific, the Middle East and Europe, led by the President of Hotel Operations Europe, Middle East and Africa Christopher Norton. The presentation touched upon the highly anticipated Four Seasons Resort Dubai, which is to be located in Jumeirah Beach.
Specific regional developments included confirmation of the company’s first resort in the UAE due to open in the fourth quarter of 2014. Construction is currently taking place for the five-storey property with interior installations due to commence soon. The hotel will feature 237 rooms, including 49 suites, in addition to a prime beach-front location with easy access to the main commercial district of Sheikh Zayed Road. It will also be home to several restaurants as well as poolside dining. Function spaces with beachfront access include a 6,458 square foot ballroom with five meeting rooms. The resort will also house a spa, indoor and outdoor pools, tennis courts and a private beach club. “Work on Four Seasons Resort Dubai, on the site of Jumeirah Beach is progressing rapidly,” said Norton. “This is a market in which we’ve been keen to have a presence for many years. We expect to enter it with a resort that exemplifies what guests around the world find synonymous with Four Seasons – a physical product that reflects the best of destination and a service offering that is intuitive, warm and exceeds expectations.”
Norton also confirmed the development of other Four Season in key Middle East and North African cities. Properties currently under construction include Four Seasons Hotel Bahrain Bay and Four Seasons Hotel Casablanca, both due to open mid 2014. Active projects in the preliminary stages are Four Seasons Hotel Abu Dhabi at Al Maryah Island, Four Seasons Resort Oman, Four Seasons Hotel Kuwait City and Four Seasons Hotel Jeddah. “The Middle East is one of our most active regions in terms of development, and having properties in almost every capital city in the GCC within the next few years will serve to further consolidate our presence in the market,” added Norton. Beyond expansion, the resort has committed to the region with the renovations of several existing hotels as seen at Four Seasons Hotel Riyadh, as well as the newly conceptualized restaurant offerings such as Nusantao at Four Seasons Hotel Doha, 8 at Four Seasons Hotel Cairo at Nile Plaza, The Roof – an exciting rooftop bar and terrace at Four Seasons Hotel Beirut, and Aura at Four Seasons Hotel Cairo at The First Residence.
“Moreover, Four Seasons continuously looks for ways to create extraordinary experiences for our guests on property and within each destination – experiences that meet real travel needs and are truly memorable for business travellers, families, couples and guests looking for inspiring accommodation, dining and spa offerings,” he added.