Haute 100 New York Update: Beyoncé Goes Bleached Blonde For New Pepsi Tour Ad

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Beyoncé recently debuted a platinum blonde ‘do in a new promotional image for her upcoming “The Mrs. Carter Show World Tour.” Despite giving birth to daughter Blue Ivy only one year ago, the pop star looks trim and toned in her patriotic outfit of a fitted white turtleneck sweater, royal blue boy shorts and fierce red lipstick.

Though Beyoncé has definitively experimented with her hair color over the years, this is the first time the 31-year-old musician has ever gone for such a bold shade. Perhaps she felt inspired by the bright blonde locks she sported in a recent Andy Warhol-inspired Pepsi ad?

The bodacious blonde kicks off her world tour on April 15 in Belgrade before hitting European cities such as Amsterdam, Paris, Milan and London. She is slated to return to the U.S. in June.

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