Burberry has big plans for its new Rodeo Drive boutique.
The British luxury brand has signed on the dotted line to lease the space at 301North Rodeo, reports WWD.
Beverly Hills is already home to a Burberry store on Wilshire, which will close when the new space opens late next year.
The new space will be digitally-focused in the vein of its home base on Regent Street in London.
As designed by chief creative officer Christopher Bailey, the shop will be designed around the “Burberry World Live” concept and will house 100 screens and 500 speakers, all of which will feature looks from the brand’s most recent runway collection and world-wide events.