Founded in 2003, the Foundation for Chiropractic Progress embraces a mission of generating positive press for the chiropractic profession and increasing public awareness to the many benefits associated with chiropractic care.
Rice believes that the chiropractic care has been the key to his long and impressive football player career. He stated that as he moves to the next stage of his life, chiropractic care will still remain as one of the important parts of his game plan. With Rice’s notoriety, the foundation’s advertisement campaigns have accumulated up to 150 million media impressions as of 2012.
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