BMW Presents the 17th Annual Art Directors Guild Awards in Beverly Hills

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BMW made its debut as the first-time partner of the Art Directors Guild Awards over the weekend.

The ceremony, held at the Beverly Hilton Hotel, recognizes the creme de la creme of those involved in film and set design.

Herman F. Zimmerman received a Lifetime Achievement Award in the shape of a trophy created by DesignworksUSA, a 100-percent subsidiary of the BMW Group.

BMW also provided VIP shuttle service and presented two of its latest models – the BMW 6 Series Gran Coupe and the BMW i8 Concept Spyder.

Guests include host Paula Poundstone as well as actresses Jane Seymour and Alfre Woodward.

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