Though it is awards season in LA, the hottest ticket in town this week was a completely unrelated, absurdly innovative event put on by Beck and Lincoln Motor Cars.
The three-time Grammy winner performed David Bowie‘s “Sound and Vision” with 170 musicians and 360-degree equipment to a crowd of 300 VIPs at 20th Century Fox Studios on Tuesday night.
Newlywed Giovanni Ribisi and Danny Masterson were just a few of the big names on hand to check out Beck’s reinterpretation of Bowie’s 1977 hit.
The event was part of Lincoln’s new “Hello, Again” campaign.
To tie in with Lincoln’s own retrospective of their 90-year history, “Hello, Again” is asking artists to transform classic works of art, fashion, film, and music into entirely new, fresh, original creations. The Sea Change singer’s experimental “Sound and Vision” will be the first in the series.
For the Tuesday evening production, the Los Angeles native teamed up with music video director Chris Milk to play on a specially constructed, rotating stage, entertaining the crowd with crowd-pleasing hits like “Where It’s At” and “I Am the Cosmos.”
Beck’s father, renowned composer and conductor David Campbell, acted as composer of the performance, while the Dap-Kings led the group of more than 150 musicians as the event’s house band.
The live performance will be be broadcast at www.Lincoln.com on Feb. 10.
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