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Silvia Prada Hosts Opening Night of “The New Modern Hair” at Pacific Design Center

Images: Courtesy of Pacific Design Lab, Pacific Design Center, West Hollywood, CA

Spanish illustrator and decorative artist Silvia Prada kicked off the Los Angeles leg of “The New Modern Hair”, a series of drawings, poster montages and large-scale murals that coincides with her book, inspired by her hairstylist father. 

A reception was held at Los Angeles’ Pacific Design Center to mark the beginning of the Los Angeles leg of Prada’s exhibit and book “The New Modern Hair”. From Ponferrada, Spain, Prada currently lives and works in New York as an illustrator and decorative artist. 

According to LA Racked, Prada’s “recently-published tome is a jumping-off point for the exhibit, which features larger works that encapsulate vintage men’s barbershop style, Bauhaus design and pop iconography.” 

Prada told retailer Opening Ceremony, “Hair within context of identity is something quite primal, especially with men. It provides cues to character traits – even when they’re naked.” The Pacific Design Center exhibit includes Prada’s illustrations, pieces by Kim Ann Foxman, Damien Blottiere, Bruce LaBruce, Robert Knoks, Jimmy Paul, Michael Forrey, Marc Balet and more. 

CultureEDIT describes the exhibit as “an artistic representation of the nuances and cues that help define the male persona, identify and representation within the parameters of visual and popular culture.” 

Prada’s works have been exhibited in galleries and cultural institutions worldwide such as Colette, MOCA Shanghai, MUSAC and Deitch Projects. 

“The New Modern Hair” will be featured at CultureEDIT at the Pacific Design Center through February 26. Opening hours of Monday-Friday 10 a.m. – 5 p.m. Weekend and off-hour visits can be scheduled by appointment. 

The Pacific Design Center is located at Blue Building 2nd Floor B255, 8687 Melrose Avenue, West Hollywood, CA 90069.

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New York February / March 2014
New York February / March 2014