Just last year, ShoeDazzle’s COO Deborah Benton left the company to become president at Nasty Gal, leaving behind one of the biggest shoe subscription sites ever. Despite Benton’s departure, co-founder Kim Kardashian has managed to keep the Santa Monica-based startup on the rise, especially with the new addition of celebrity stylist/designer Rachel Zoe as Chief Stylist.
“I really admire Rachel, and as a co-founder I am thrilled to welcome her as Chief Stylist,” Kim K mentioned on her blog. “She’s a force in fashion who will bring her world-famous vision and I can’t wait for her to make ShoeDazzle clients feel styled and glamorous!”
According to WWD, as of this month, member e-mails with Zoe’s tips and footwear picks will be sent out, along with a ShoeDazzle/Zoe television commercial soon to follow. We look forward to seeing all the new great tips and ideas that Zoe has up her sleeve for ShoeDazzle.
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