Actress, producer and director Drew Barrymore is launching a new beauty brand called Flower, which will be fully launched by the end of January.
Barrymore, 37, says maybe “it’s the next chapter now that she’s married art consultant Will Koppelman and the have a four-month-old daughter, Olive”, according to The Daily Mail, which notes the brand will be sold exclusively at Wal-Mart stores.
“I think I’ve earned the right to do it, after so many years working with Cover Girl, and I’ve been in a makeup chair since I was six,” Barrymore said.
The long process to build the brand and bring it to stores will finally come to fruition at the end of January when the actress will launch 181 beauty products.
Admittedly not as interested in clothing, Barrymore said, “but if you take away my concealer, I wouldn’t know what to do.”
Flower cosmetics will include eye shadows, lip colors, nail polishes, mascaras and more. Prices will range from approximately $5 to $14.
According to Carmen Bauza, vice president of beauty and personal care for Wal-Mart U.S., the company was “already planning to make over its beauty department.
“We wanted something special. We were not interested in a trend, a celebrity brand that wouldn’t last. We want this to be here and be here for a long time. I know my customer finds Drew relatable,” said Bauza.