Colorful Juxtapositions: Sergio Rossi Spring/Summer 2013

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The iconographic language of Ettore Sotsass’s Memphis Milano and the precious manual skills of Carlo Bugatti come together in Sergio Rossi’s colorful creations for its Spring/Summer 2013 collection. Creative Director Francesco Russo presents designs which are inspired by Sotsass’s bold color, angular geometric motifs, in addition to a penchant for unusual materials.

The tone of Sergio Rossi’s new collection is daring and sharp – each model has an aesthetic character defined by a spirit that is both elegant and strong. Russo’s concept is eclectic yet consistent: committed to undermining the rules, he replaces the industrial process preferred by Memphis design with the superb artisan approach of Carlo Bugatti. The brand’s distinctive and refined craftsmanship can be seen in the couture touches that define the entire collection. Woven leather inserts with three dimensional textures juxtapose colors and form graphic elements on heels, soles, and straps.

Metallic surfaces also interrupt interesting color combinations and are found in the form of laminated and patent leather with crystal intarsia. A sense of rebellious sensuality, strength and freedom imbues the entire collection.

Sergio Rossi, The Dubai Mall, +971 45016888.

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