In celebration of the car-maker’s 100th anniversary, Aston Martin has risen to the occasion with a very dramatic stunt. The Aston Martin Vanquish was airlifted to the top of the Burj Al Arab, the world’s fourth tallest hotel in Dubai and dropped onto a helipad.
The luxury car was lifted 1,000ft above the ground onto the helipad for the very first time ever.
“It is with great pride that we continue our centenary celebrations in such a unique manner in the city of Dubai,” Aston Martin chief executive Dr Ulrich Bez said. “We have achieved another world first – one of many for Aston Martin over the years. This is a true feat for Aston Martin and a fantastic way to begin a new century of global success for our iconic brand.”
He continued: “Aston Martin remains one of the most exclusive and sought-after brands in the world, so it is only right that a key element of our year-long centenary celebrations takes place in a similarly high profile destination.”
“I cannot think of a more spectacular or fitting way for this great British tradition to mark its one hundredth anniversary, particularly in this city that is so passionate for luxury and bespoke brands.”
Just days before the Aston Martin Airlift, the company celebrated the centenary in London. Over the next 12 months, there will be several events taking place worldwide to celebrate Aston Martin.
Aston Martin was founded by Lionel Martin and Robert Bamford 100 years ago. The company name came from Bamford’s success at the Aston Clinton Hillclimb in Buckinghamshire, a place where he raced their very first cars.
Aston Martin Ltd was incorporated on January 15, 1913, following centenary ceremony at 16 Henniker Mews, off Callow Street, Brompton, London, SW3 6BL.
The anniversary came just in time as 007 has managed to pick up screen honors and Oscar nominees.
Like Haute Living Dubai? Join our Facebook page or follow us on Twitter @HauteLivingUAE. Want Haute Living Dubai delivered to your inbox once a week? Sign up for our newsletter.
News
January 22, 2013DJ Magnum Plays at Mo*vida this Thursday
