Fashion is a passion at the Westfield Valley Fair Mall. For those of us who have been to the impressive Silicon Valley location know that this is not your average shopping experience. From couture shows to the world’s high-end retailers, the Westfield Valley Fair has steadily stepped up to the plate to bring shoppers the best in the luxury market.
Last month, the Westfield Valley Fair rolled out the red carpet to Bay Area’s finest for its inaugural Couture Funding a Cure event, raising over $22,000 to benefit the American Cancer Society. Closed exclusively to ticketed VIP guests, the shopping center’s new Luxury Wing was transformed into a cocktail party with festive hues of silver and black.
Anthony Ryan Auld of Project Runway All Stars charmed the crowd with an exclusive sneak peek of his new Spring 2013 collection, while sharing his own personal struggle with cancer. As part of the silent auction, Anthony Ryan joined one lucky bidder on the plush couch in the Mode Bay Area Style Lounge to create an on-the-spot custom designed sketch for her to take home and have framed or made. One lucky raffle winner went home with a mystery blue box presented by Tiffany & Co.
Models displayed the latest looks from Banana Republic, Henri Bendel, Tiffany’s, Juicy Couture, Bossini, DDP Woman, Wolford, Franco Uomo and more, while guests bid on silent auction items and enjoyed cocktails and hors d’oeuvres by Melon Catering.
Couture for a Cure
Couture for a Cure
Pierluigi Oliverio, District 6 representative on the San Jose City Council, and Anthony Ryan Auld, Project Runway All Star designer on red carpet credit Moanalani Jeffery
Gavin Farnam, Westfield Valley Fair Senior General Manager, and Anthony Ryan Auld, Project Runway All Star designer pose together on red carpet.credit Moanalani Jeffery
Pierluigi Oliverio, District 6 representative on the San Jose City Council, and Anthony Ryan Auld, Project Runway All Star designer on red carpet credit Moanalani Jeffery (1)
Fashion blogger Hasti Khshfia gives style advice to Couture Funding a Cure guest in the pop-up Mode Bay Area Style Lounge credit Moanalani Jeffery Photography
In addition to bringing fashion to life, the Westfield Valley Fair carries the Silicon Valley’s most extensive collection of fashion forward brands, luxury retail and unique first-to-market stores. They’ve just announced new luxury retailers to join the high-end roster in 2013:
Prada (yes, Prada!) will open a new boutique in the shopping center’s new luxury wing, providing the most comprehensive collection of fashion and luxury retailers north of Southern California’s South Coast Plaza. These highly-regarded brands will join its growing collection of luxury retailers on the Center’s east side, which now includes Burberry, TAG Heuer, Wolford, Mont Blanc, Louis Vuitton, Tiffany & Co. and Cartier.
Conveniently serving the South Bay’s affluent and diverse communities, jewelry designer David Yurman, scheduled to open at Westfield Valley Fair in January, has only two other locations in California— at South Coast Plaza and on Rodeo Drive in Beverly Hills. Miu Miu, a division of Prada, is scheduled to open at Valley Fair in spring 2013 and has only one other California location, also at South Coast Plaza.