Shoe Heaven: Roger Vivier Opens at The Dubai Mall’s Level Shoe District

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Renowned Parisian luxury Maison Roger Vivier opens a 70 square meter store at the Level Shoe District in The Dubai Mall, following the opening of two new flagship boutiques in Beijing and in Shenyang in September. The store boasts a selection of exclusive and sophisticated women’s footwear, handbags and accessories. Lovers of the brand can find the emblematic signatures – the Buckle and the Choc heel as well as iconic styles including the Belle Vivier and the Prismick line with its trademark geometric découpés.

Featuring the new decor concept of the Maison Roger Vivier, the new boutique will showcase the extravagant and eclectic universe of Roger Vivier that has seduced women the world over, alongside the new season’s collections and limited-edition pieces. In keeping with the refinement and modernity quintessential to the spirit of Roger Vivier, the décor evokes a tangible sensation of lightness;the surrounding finishings in pale pink give way to a light and bright nude tone that opens up the space. Footwear, bags, small leather goods, jewellery and sunglasses all benefit from a lighting installation like that of an art gallery. Light, transparent plexiglass built-in alcoves also contribute to this unique presentation.

Roger Vivier considered to be one of his major sources of inspiration. Thus, Creative Director Bruno Frisoni, alongside Roger Vivier Ambassador Ines de la Fressange transport to Dubai the echo of a new Parisian spirit, through a decor filled with eclecticism and fantasy. a modern play on the exhibition format of rare icons features a wall running the length of the salon with each piece of footwear displayed as a sculpture on an individual lacquered plinth. The décor features the emblematic signature of the Parisian Maison and is adorned with tables and console legs. Horizontal lines dominate in a linear display of accessories and sofas which imbue the space with feelings comfort, while aubergine lacquered, free-standing elements provide an elegant touch of colour. Selected furniture pieces sourced in Parisian antique stores or commissioned from contemporary artists bring to mind the interiors of the founder’s home. These include such items as an antique wood chiffonier, a huge sculpted mirror, vintage lamps and original collages of Roger Vivier, featuring a luxurious contrast of styles and tastes from classic to modernist.

A magnificent new boutique concept in which to offer Roger Vivier’s extravagant creations, this is a boutique which will make you dream. As the designer himself said, ”To wear dreams on one’s feet is to begin to give a reality to one’s dreams.” And so be it, this is what you have here.

Roger Vivier is located at the Level Shoe District at The Dubai Mall, Tel: +971 45016888.

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