Roger Dubuis Opens Highly-Anticipated Abu Dhabi Flagship

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This month, luxury watchmaker Roger Dubuis opened its first boutique in the Middle East, setting up shop at The Avenue in Etihad Towers, in Abu Dhabi. This new outpost will allow the Geneva-based company to cater to ever-growing community of watch aficionados in the United Arab Emirates.

In a press release, Jean-Marc Pontroué, CEO of Roger Dubuis said; “The Middle East customers are renowned for their passion for high end luxury products, which makes it an extremely important market for us. Abu Dhabi has grown into a centre for international business and finance and as the capital of one of the region’s prominent economies, presents tremendous opportunities for us. The Abu Dhabi boutique is part of our strategic expansion plan across the region. The design and concept of the Roger Dubuis boutique at Etihad Towers represents perfectly the brand, it offers a premium luxury experience and the full collection of our exclusive timepieces. The boutique is bold, modern, and luxurious – which I believe, customers have come to associate with Roger Dubuis.”

The two-story boutique at the Etihad Towers Podium, located across from the iconic Emirates Palace, attracts a distinguished clientele. Since its inception in 1995, Roger Dubuis have positioned themselves in carefully chosen watch and jewellery markets around the world.

The new Roger Dubuis boutique is located in the Etihad Towers, Podium Level 1, in Abu Dhabi. For more information call 02 681 63 36 or visit the Roger Dubuis website. 

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