Boutique owner Lisa Kline has launched “the world’s first boutique marketplace” called Vault and will soon unveil her namesake e-shop featuring apparel and accessories from her Robertson location.
Approximately a year ago, Kline set out to revolutionize the fashion industry by “creating a platform where brands can regain control of their image, increase their margins and once again deal directly with their audience”, according to a website introducing the Vault concept. LA Racked reports that Vault, which was formally a project called Vaniti, will include brands such as “Green Ford, Sandast, Wren and Westward Learning.”
Vault (www.vau.lt) is described as “a technology company” at its core, with “seasoned marketers that invest and innovate on behalf of [the] brands in order to be successful together.” In part, it will be used as a way for designers to speak directly to the consumer by way of personalized video, which designers can use to blend personal stories, visions and product inspirations into the customer’s online experience. The result will be that designers can successfully “become personable and memorable by building rapport with their audience”.