Japanese Restaurant Chain Nobu Ups Its Stake in Hospitality

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Nobu, the upscale Japanese restaurant chain has added luxury hospitality to its portfolio, with plans to open its first of six Nobu Hotels in January, but what better location to get the ball rolling with their addition of luxury hotels, than sin city itself, Las Vegas. In 2013, more locations are scheduled to open in Riyadh and London.

In 2007, the owners of Nobu Hospitality Group—chef Nobu Matsuhisa, managing partner Meir Teper and Robert De Niro joined together to help open outposts in San Diego’s Hard Rock Hotel and the Metropolitan hotel in London. Following the unveiling of the two outposts, many other hotels were eager to open a Nobu restaurant, so the group had an epiphany. “Why let others use our name when we can do it ourselves?” said Trevor Howell, chief executive of Nobu Hospitality Group.

The Nobu Hotel opening in Las Vegas was designed by David Rockwell and will feature 181 guestrooms with Japanese inspired décor, along with the largest restaurant the company has ever had, spanning 12,000 square feet. Just off the casino floor in a tower, a hotel-in-a-hotel will display at Caesar’s Palace that already includes 3,950 rooms. Each room has been designed with a chic Japanese look with patterns of seascapes and cherry blossoms on carpets and wall coverings; Japanese artwork and calligraphy by upcoming Japanese artists; teak bathing stools and stone tiles in the bathrooms.

As for the exclusive Japanese menu for room service, guests will have of course, Nobu classics like black cod with miso, yellowtail sashimi and much more. For Breakfast, the hotel will serve special bento boxes that include tamago, green tea waffles, misoo soup and salmon sashimi on a crispy rice “everything bagel”. But that’s not all, guests will experience comfort like never before with Signature Nobu sleep oil that’s made with bergamot and lavender and Simmons memory foam mattresses placed on a luxury futon/low platform. And to make the stay complete, exclusive Nobu snacks from Saitama, Japan, the hometown of Mr. Matsuhisa.

For a night stay at the newest Nobu hotel, pricing start from $249, but for more information visit nobucaesarspalace.com.

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