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Stella McCartney Opens Boutique in Shanghai

Image: Stella McCartney

Luxury British fashion designer Stella McCartney has opened a new boutique in Shanghai’s Réel Mall.

Carefully and deliberately designed to convey the innate style of designer Stella McCartney, the new store in Réel Mall features a range of textures juxtaposed from ceramic tile to ecru signage and oak parquet and organic felt. The entire store exudes a feminine yet structured feel.

Contrasting natural materials with constructed architectural details like brass rails and concrete-like Venetian plaster, the store eloquently displays McCartney’s ready-to-wear designs that highlight sharpness in style and femininity.

The store also features a lounge area with panoramic shelving for shoes and an intimate lingerie section. Dressing rooms include playful and whimsical details such as abstract colorful Perspex pendants and random shapes.

The store is located in Réel Mall, which is at 1601 Nanjing Road in Shanghai. The store is open Monday-Sunday from 10 a.m. to 10 p.m.

 

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New York February / March 2014
New York February / March 2014