Image: The Peninsula Hotel Hong Kong
The CEO of Peninsula Hotels has announced the launch of a trio of high-end enhancements including “Peninsula Moments”, PenCities online travel journal and a 580 million Hong Kong dollars revitalization of its flagship property, the Peninsula Hong Kong.
Peter C. Borer, CEO of The Peninsula Hotels made the announcement and said, “Today, we’re celebrating both the re-launch of an icon, as well as cementing this hotel’s place firmly in the future. Innovation of part of The Peninsula’s DNA, and the guest-focused technology we are unveiling will elevate guest stays to a whole new echelon of experiential luxury.”
Peninsula Moments can be viewed in print, online and on tablet versions of top luxury, lifestyle, travel and business magazines worldwide as of this month. The global campaign showcases the magic that The Peninsula brings to its guests through photography, video and behind-the-scenes footage with each image and scene telling a story.
“As one of the world’s oldest hotel groups, Peninsula icons placed throughout our hotels showcase the brand’s heritage, personal service and continued commitment to inspire, surprise and delight, and these new images and videos capture this spirit perfectly,” said Borer.
The first in a series of ten 90-second films was unveiled last week on YouTube and subsequent films will be released through March 2013 showcasing the nine cities where Peninsula has properties.
Singapore-based photographer Russel Wong was commissioned for the project and said, “I wanted it to appear very narrative, almost like scenes from a movie. I tried to inject a romantic notion into the overall campaign, and hopefully it’s all uniquely Peninsula.”
PenCities, a new online luxury lifestyle journal making its debut at Peninsula.com was developed exclusively for The Peninsula Hotels by LUXE City Guides. Providing insider travel and lifestyle information, PenCities presents a selection of recommendations covering the latest openings, restaurants, galleries, bars, special events, and more.
To complete the enhancements, The Peninsula Hong Kong unveiled the first phase of its landmark room enhancement program, which will include new interior design and advanced guest technology. The new rooms will feature a bespoke luxury aesthetic with simple details and custom-made Cassina furnishings. New technology features will include interactive digital touch-screen tablets pre-set in one of five languages, full control of all in-room functions via bedside and desk tablets and wall panels, complimentary long-distance VOIP phone calls from guest rooms and the hotel’s Rolls-Royce fleet, advanced audio-visual centers in each room, wireless connection to personal electronic devices and signature marble bathrooms with LED touch-screen panels located on the wall and bath side.
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