For iPad users, check out this luxurious one-of-a-kind 24-carat rose gold iPad available exclusively at the Burj Al Arab. This stunning gadget is the highlight of the Pinking Burj Al Arab campaign beginning on 4 October in support of Breast Cancer Awareness Month. The iPad is engraved pink ribbon and the hotel’s logo. We must say that this is certainly an extravagant way to support a cause!
The “pink” iPad will be reserved in Burj Al Arab’s boutique for the person who will nominate the best price for the item on the hotel’s Facebook page, with all proceeds going towards Breast Cancer initiatives. Bespoke luxury brand Gold & Co. London Ltd has collaborated with the Burj Al Arab for this special cause. The brand is a manufacturer of exclusive limited edition solid gold & gold plated technology products supplied worldwide.
“We have a legacy of supporting Breast Cancer Awareness and lighting the sail in pink for years now”, said Heinrich Morio, Burj Al Arab’s General Manager. Other initiatives designed especially forthe Pinking Burj Al Arab campaign include lighting the sail in pink with a projection of the pink ribbon logoand bespoke Pink Indulgence food and beverage offerings, such as the Pink Tea and the “Bella Rosa” Pink Cake. 50% of proceeds from the sale of the items will go towards supporting Breast Cancer initiatives. ThePinking Burj Al Arabcampaign will start with the lighting of Burj Al Arab’s sail in pink on Dubai Goes Pink day – 4 October, and will last throughout October. Burj Al Arab will join a number of world famous landmarks that will be lit in pink as part of The Estée Lauder Companies’ Global Landmarks Illumination Initiative, launched in honor of the Breast Cancer Awareness Campaign.
Burj Al Arab, +971 43017777