If you’re wondering ‘what’s haute?’ these days, the answer is clear: and that is Audi.
The car company announced its sponsorship of the 64nd Annual Primetime Emmy® Awards on Wednesday; it will be their second consecutive year backing the TV industry’s most important evening of the year.
In addition to this entertainment deal, it was also announced that Audi will partner with renowned fashion designer Derek Lam to the design the first-ever Audi Green Room at the Nokia Theatre, which will become a gorgeous and relaxing environment for winners and presenters.
The S and RS model line vehicles will be highlighted during the show.
Audi of America’s General Manager and head of Brand Marketing Loren Angelo said: “Audi is looking forward to continuing its support of the Academy of Television Arts & Sciences in recognizing extraordinary achievement in television. The brand’s continued focus on performance and style makes Audi the perfect fit as a partner for television’s most important night. In this spirit, this year we are excited to showcase many of the stunning performance vehicles that are new to the U.S. market.”
The Emmys will air at on ABC on September 23 at 4 PM PST.