Our annual Haute 100 list is a compilation of the most influential individuals in business, technology, fashion and other top industries. We don’t have to search far to find the 100 most intriguing and successful people in Los Angeles. But it can be quite a task to keep up with them, as these power players are launching major ad campaigns, going back to school and sadly even splitting up. As such, a yearly update simply isn’t enough.
A. Ryan Seacrest to ‘Host’ New Ford Fusion Campaign
Ryan Seacrest has been working with Ford for the past ten years on American Idol, but now the host with the most is deepening his relationship with the automotive company as the face of its newest marketing campaign.
The 37-year-old media figure has signed on for the “Random Acts of Fusion” project, which will introduce the Ford Fusion to potential new customers.
He will visit various cities around America and interact with audiences through every type of media, including radio, broadcast and the Internet.
He said in a statement: “It’s a privilege to partner with such a stellar multinational brand as Ford. I’m excited to help Ford bring the Fusion to life through what I believe is going to be a very entertaining and surprising interactive consumer initiative.”
B. Sumner Redstone Supports Los Angeles Anti-Bullying Initiative
Sumner Redstone is doing his part to put a stop to bullying.
The Viacom Inc. chairman has donated $100,000 to the Safe to Talk Fund program.
The funds will be used to create a service called SchoolTipline in the Los Angeles Unified School District, where students can use their cellphones to report threats of suicide, violence and/or the presence of drugs on campus.
The 89-year-old Beverly Hills resident said of his generous donation: “You can’t have a quality education without a safe environment, and that’s the whole point of my contribution. This will allow students to report violence, bad behavior and threats of bad behavior, without being identified — and without fear of retaliation. That was the amount they asked for. If they find that they need more, I would not hesitate to make an additional contribution. He added: “I know what it’s like to be bullied.”
C. Mark Wahlberg To Receive High School Diploma
He’s made a slew of successful films and has a longstanding spot on Hollywood’s A-list, but Mark Wahlberg surprisingly never graduated from high school. That’s all about to change, as the Ted star has revealed that he’s going back to school…online.
Wahlberg, a high school dropout, revealed on the “Late Show with David Letterman” that he has enrolled himself in an online program in order to finally receive his diploma.
He said: “They had this new program in Massachusetts where you can take the courses online so I’m starting this month and getting my high school diploma. I’ve got to take on all the courses I’ve missed so I’m a little nervous. I’m going to make it happen though. I have a lot of downtime on movie sets in the trailer and stuff so I’m just going to blast through it in eight months or so hopefully.”
D. David Geffen To Be Featured on “American Masters”
David Geffen will soon be in the spotlight as the subject of “American Masters.”
PBS announced that its documentary series will feature the billionaire mogul on November 20.
The two-hour episode entitled “American Masters Inventing David Geffen” will take a look at the “groundbreaking media mogul who helped shape American popular culture for the past four decades as an agent, manager, record industry titan, Hollywood and Broadway producer, and billionaire philanthropist.” Yoko Ono, Cher, Stephen Spielberg, Barry Diller and Rahm Emanuel have been interviewed for the piece.
E. Tom Cruise and Katie Holmes To Divorce
The fairytale has finally ended for Tom Cruise and Katie Holmes.
People confirmed that the A-list power couple is divorcing after five years of marriage.
Says Holmes’ lawyer, Jonathan Wolfe: “This is a personal and private matter for Katie and her family. Katie’s primary concern remains, as it always has been, her daughter’s best interest.”
The two tied the knot in an Italian castle in the fall of 2006. They have one child together, six-year-old daughter Suri. This is Holmes’ first divorce and the third for Cruise: he was previously married to actresses Mimi Rogers and Nicole Kidman.