Luxury jeweler Graff Diamonds has just re-opened its flagship store on London’s Bond Street following renovations.
The flagship store is located inside a building that features a façade with a foliage motif and double entry doors with Graff’s signature fish scale design. Characteristic of Graff stores worldwide, there are also signature macassar ebony showcases within large bronze window displays also designed with the fish motif.
Graf’s Monaco-based interior design team designed the interior of the store. With floor-to-ceiling walls created with lacquered European walnut panels, the store features a contemporary flavor mixed with unique elements. The main salon has floors made from a mix of Italian calacatta d’oro and portoro marble and there are high-ceilings that create an airy yet rich feel. Small, private spaces are available for a more intimate shopping and/or viewing experience with bronze sliding screens separating each space from the main room.