Though famously known for his red-soled women’s shoes, Christian Louboutin has an extremely successful men’s line as well and the brand has begun to open male-focused stores across the U.S., with a show “tattoo” parlor included.
The New York City Meatpacking District male-focused Louboutin store has already opened and a second one will be opening in Los Angeles in November. The “tattoo” component of the store is an area where customers can have their own ink or a design embroidered onto their choice of shoes.
“Tattoo is a modern language today,” Louboutin said, “like a family crest.”
The New York male-focused store is the second of it’s kind, the first being in Paris. In addition to the upcoming Los Angeles store, there are also reports that Louboutin may open a male-focused store in London before the end of the year.