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A. Lange & Söhne Opens up their First Middle East Boutique at the Avenue at Etihad Towers in Abu Dhabi

Esteemed German watchmaker A. Lange & Söhne recently opened its first boutique in the Middle East at the exclusive ‘Avenue at Etihad Towers’ in Abu Dhabi.  The brand’s sixth boutique worldwide offers a collection of fine, handmade precision timepieces from Saxony within a beautifully crafted ambiance.

Following a tradition dating back to 1845, the internationally acclaimed watch manufactury crafts timepieces which represent the epitome of haute horlogerie. A. Lange & Söhne watches are classic and elegant, yet timeless and traditional in design albeit with often a contemporary edge. Noble materials in their pure form are used to make the brand’s masterpieces limited to a few thousand timepieces.

The new opening reflects a strong global demand for the brand as well as its success among fine watchmaking enthusiasts in the region. “‘Avenue at Etihad Towers’ is a new luxury destination, explaining why we selected this exclusive location to open our first boutique”, said Matthieu Dupont, Middle East Brand Director of A. Lange & Söhne. “This boutique is a true representation of our philosophy to craft understated and sophisticated masterpieces with highly innovative technical solutions in a constant quest for perfection, whilst defining horological benchmarks.”

The brand’s newest boutique boasts a space where time is at home and where visitors are invited to encounter the history and philosophy of Lange’s watchmaking artistry and become one with the brand’s values.

The A. Lange & Söhne boutique is located on Podium 2 of ‘Avenue at Etihad Towers’, +971 2 6650588.

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New York February / March 2014
New York February / March 2014