Yael Aflalo
The creative, energetic, and strikingly beautiful Yael Aflalo was only 20 years old when she launched her own fashion line, YaYa, which she steadily built into the eponymous fashion empire, Yaya Aflalo. The company flourished for more than a decade, garnering the attention of buyers at such high-end retail stores like Neiman Marcus, Saks Fifth Avenue, and Intermix.

Before even one chapter of her fashion career was complete, Yael set out on a new venture and began to actively rework vintage pieces, transforming them into original styles that looked brand new. In 2008 she opened The Reformation LA, a trendy clothing boutique that sells these one-of-a-kind re-worked pieces. A few months later, she opened her second outpost of The Reformation on Manhattan’s Lower East Side. Both stores have been very successful in a short period of time, attracting celebrities like Gossip Girl fashionistas Leighton Meester and Taylor Momson. In fact, her designs at The Reformation were so impressive that buyers at Urban Outfitters approached her to create two lines for them that were inspired by The Reformation (The Reformed, and Nom de Plume YaYa).

This social butterfly is the pinnacle of hauteness, always searching for inspiration whether it be in fashion, art, or simply out on the streets of New York. With a fun-loving persona and fierce entrepreneurial spirit, there’s no telling what innovative project she plans to tackle next. But one thing’s for certain, Yael shows no signs of slowing down any time soon.

Where were you born ?
Los Angeles, CA
How long in New york:
4 Years
Fashion Designer
Favorite Restaurant:
Five Leaves in Greenpoint Brooklyn
Best Sushi:
Best Ethnic Food:
Cafe Mogador
Best Italian:
Bar Pitti
Best place for late night dining:
Blue Ribbon
Best dessert:
Chocolate bread pudding at Blue Ribbon Bakery
Best place for a romantic date:
Il Buco
Best Sunday brunch:
Hautest Club/Lounge:
Best place for a power business meeting:
The Smile
All-around favorite spot in New york:
The Bowery
If you have out of town guests, which hotel would you recommend?
Bowery Hotel
Favorite shopping venue/boutique:
Best place to buy Jewelry/Watches:
Love Adorned
Best Spa:
Great Jones
Favorite Charity Event:
Grow NYC Gala
Favorite Cultural Event:
Favorite Cultural Institution:
Natural History Museum
Best Aspect of New york:
The option to do just about anything.
Best Steakhouse:
I don’t eat steak
Best Pizza:
Lil Frankie's
Best Lunch:
Best Gym/Athletic Facility:
Best Massage:
Great Jones
Best Limousine/Driving Service:
Best Museum/Exhibit:
The Ab Ex collection at the MOMA
Favorite historic/legendary place to see or explore:
Central Park
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