Salon Allure’s Opening Night Soiree at W South Beach

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Miami Swim Week has arrived and we’ve got the scoop on what’s going on at the W South Beach this Friday.

To celebrate its three-year anniversary, Salon Allure at the W SoBe will be showcasing some 56 of the most coveted brands in swim and resort wear during an all-out Opening Night runway show.

“We’re thrilled to present this year’s opening party,” said Rick Fatzinger, co-founder of Salon Allure. “We have the best lines in swim and resort fashion backed by the hottest music of the summer, interesting cocktails, and of course a few surprises.”

Throughout the event, guest will enjoy libations by Grey Goose Vodka, Bacardi and ZICO Coconut Water with superstar DJ’s The Hood Internet curating the playlist for the evening.

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