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Mercedes-Benz Fashion Week Swim: Agua Bendita

Catalina Alvarez and Mariana Hinestroza once again presented a powerful and fun collection for their swimwear line, Agua Bendita.

The ladies have always kept their swimwear flirty and happy, but this season brought a bit more power with the theme, Lovely Heroes. The runway looks took the form of military soldiers, sailors, and cowboy, while still maintaining the boho vibe that is created by the team of 700  artisans who help make the collection whole. Straying a bit from swimwear the collection also featured some beautifully tailored jackets and all purpose satchels and bags.

TRESemmé, the official hair care sponsor of Mercedes Benz Fashion Week Swim, got creative with the hair that was perfectly supported by the show’s inspiration. Lead stylist Elsa Canedo said, “We wanted to create a look to make it look like she just got out of the rainforest. She’s very damp and wet so we created these wet waves.”

To get the look they used the TRES Ultra Firm Control Gel on the sides and top as stylists raked their fingers though it, blow-drying in that direction. On the length of the hair they used the Split Remedy Split End Sealing Serum to add texture and movement, looking wet, but still with fullness and movement.

The use of beading, sequins, and applique detailing was a highlight of the show and worked perfectly to keep a masculine theme completely feminine and sexy. Models Izabel Goulart and Irina Shayk will star on the campaign, which will push the sex appeal to the forefront of the brand.

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New York February / March 2014
New York February / March 2014