This year’s Beverly Center’s Fashion’s Night Out ad campaign has a new face and many are familiar with the 16-year old younger half-sister of Khloe, Kim and Kourtney Kardashian and older sister of Kylie Jenner from “Keeping Up with the Kardashians,” Kendall Jenner.
According to reps from the Beverly Center, as of Sept. 6, Kendall Jenner will appear on several in print and across numerous social media platforms in the run-up to the 4th annual global shop-stravaganza, along with an assortment of billboards.
The newest advertising campaign features the daughter of Bruce and Kris Jenner posing in an over-sized shoe box. The Wilhelmina model was styled by George Blodwell wearing a pair of purple stiletto heels by Giuseppe Zanotti and an haute couture gown in orange. The phenomenal shoot was shot by photographer Moshe Brakha.
This year, the Beverly Center will include yet-to-be announced celebrity appearances, two fashion shows, extended shopping hours in the evening, special retail events and a video address from Mayor Antonio Villaraigosa.