Johanna Boccardo

Born in Venezuela with a strong and vivid imagination, her love for color and design was going to take her places. She started as an illustrator, graduating at the Instituto de Diseño. She relocated to Sarasota, Florida in 2002, where she received her Bachelor’s in Fine Arts at Ringling School of Art & Design. She relocated again to Spain where she illustrated books for both national and international publishers. Earning the title as an internationally published illustrator, she grew a yearning to expand her love for design and illustration. Moving to Miami Beach in 2005, she became fascinated with designing leather handbags, using different lines, colors, and textures. She launched Beautiful People in May 2008. So if you are looking to snag one of these stylish bags, her new Spring 2011 collection is here! Using vibrant colors like chartreuse, camel, cobalt blue, and deep sepia mixed with color-blocking, it is great for any ensemble. Not only are they stylish, but they provide functional use by including interior and exterior pockets for PDA’s to cosmetic compartments. They are sold at many boutiques including Mitosa New York, Heidi in Style Philadelphia, and Emporium in Coral Gables. You can also visit or visit

Where were you born ?
Caracas, Venezuela
How long in Miami:
Since the summer of 2004
South Beach
Fashion Designer/Illustrator
Favorite Restaurant:
Michael's Genuine Food & Drink
Best Ethnic Food:
Imlee Indian Bistro
Best Italian:
Fratelli Lyon
Best place for late night dining:
Tacos at Taco Rico on Alton Road
Best dessert:
Bella Luna's mixed berry pie in Aventura
Best place for a romantic date:
Late lunch and drinks at The Raleigh Hotel
Best Sunday brunch:
The Biltmore Hotel
Hautest Club/Lounge:
The Florida Room
All-around favorite spot in Miami:
Pine Tree Drive
Favorite shopping venue/boutique:
The Webster
Best place to buy Jewelry/Watches:
Simons and Green on Sunset Drive for the coolest fashion jewelry.
Best Spa:
Brownes & Co. on Lincoln Road
Favorite Charity Event:
Make-A-Wish Gala
Favorite Cultural Event:
Art Basel
Favorite Cultural Institution:
The Bass Museum
Best Aspect of Miami:
The feeling that you are always on vacation.
Best Steakhouse:
The Palm Restaurant
Best Pizza:
Spris on Lincoln Road
Best Lunch:
Best Gym/Athletic Facility:
Boxing workouts at South Florida Boxing
Best Massage:
Five minute massages at any mall.
Best Limousine/Driving Service:
Nothing like your best friend to drive you around. If you're out of town, call Taylored Limousines.
Best Museum/Exhibit:
The Wolfsonian and anything happening during Art Basel Week.
Favorite historic/legendary place to see or explore:
Venetian Pool
Best place for a power business meeting:
The Setai
If I was going to stay in your market, where would you recommend to stay?
The Raleigh Hotel
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