Freya Simms

Freya Simms knows a thing or two about art, especially the business side of it. Her career first started in the art and luxury world as press officer for Christie’s Fine Art auctioneers. She has also worked in-house for Bonhams and Sotheby’s, where she rose to become Head of Marketing, Press, & Special Events in 2002. She quickly earned her spurs at art specialist, Cawdwell Douglas, and returned to agency life eight years later, going to Focus PR, where she was an Associate Director working across art and luxury brands including the Fine Art and Antiques Fair at Olympia, The British Council, The Affordable Art Fair, Clarion Retail, and Ceramic Art London. She was later hired by Clarion in 2005 to be the Fair Director. She later set up Muse, a division of Gong Communications in April 2010. This company is a strategic communications company for the art and luxury sector.

Where were you born ?
Kensington, London
How long in London:
Most of my life, except for a sting in Rome, Naples in Italy, and Florida
Marylebone High Street and Shepherds Bush
Managing Director of a boutique communication company for the art and luxury sector, Muse.
Favorite Restaurant:
Do I have to choose one? The Ledbury scores pretty high
Best Sushi:
Best Ethnic Food:
For value and quality: Abu Zaad, a Lebanese restaurant in Shepherds Bush
Best Italian:
River Cafe, Hammersmith – no contest
Best place for late night dining:
Maroush at Beauchamp Place, or The Wolesley
Best dessert:
Scotts Mayfair Cru Virunga chocolate & blood orange bomb – a dessert that literally implodes on itself.
Best place for a romantic date:
Loccanda Ottoemezzo, Kensington
Best Sunday brunch:
My friend’s house in Fulham. She’s Canadian, makes delicious pancakes, and has an endless source of maple syrup. She’s also an art adviser, so we can talk shop whilst encouraging our boys to get stuck in.
Hautest Club/Lounge:
Sotheby’s Cafe or the Polo Bar at The Westbury
Best place for a power business meeting:
Sotheby’s Cafe or the Polo Bar at The Westbury
All-around favorite spot in London:
Almost anywhere along the Thames path - you feel connected to the history of the city but also to its essence today.
If you have out of town guests, which hotel would you recommend?
Browns on Albemarle Street or The Pelham in South Kensington
Best place to buy Jewelry/Watches:
Djula, Beauchamp Place, or for watches specialist dealers Somlo
Best Spa:
Favorite Charity Event:
Annual Goedhuis & Co Rosé tasting at the Saatchi gallery in aid of Starlight.
Favorite Cultural Event:
London in June or October when all the art fairs and auctions draws the world here.
Favorite Cultural Institution:
The Art Fund
Best Aspect of London:
The rich diversity that means anything is possible.
Best Steakhouse:
Hawksmoor, Spitalfields
Best Pizza:
Spago in South Kensington, London or any of the pizzerias in Trastevere Rome
Best Lunch:
La Fromagerie, Marylebone
Best Gym/Athletic Facility:
Riverside, Chiswick
Best Museum/Exhibit:
Victoria and Albert Museum or Sir John Soane Museum
Favorite historic/legendary place to see or explore:
The Pantheon, Rome
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