Aslaug Magnusdottir and Lauren Santo Domingo

Aslaug Magnusdottir and Lauren Santo Domingo are revolutionizing the world of fashion as we know it.The business partners have joined together to form Moda Operandi, a members-only e-commerce portal that will allow customers to browse and pre-order designer collections immediately following the runway presentations. Aslaug is CEO and oversees the overall operations of the company while Lauren serves as Moda Operandi’s Creative Director.

No longer will you have to worry whether the buyers from Bergdorf’s or Neiman’s liked what you liked from a particular show; as an M’O member you will be able to pre-order what you want, in the size you want, and have it in your closet in a matter of weeks. Members will be able to purchase ready-to-wear pieces, shoes, handbags, jewelry and other accessories from more than 40 designers who have signed on to participate in Moda Operandi, including Calvin Klein, Alexander Wang, Prabal Gurung, Carolina Herrera, Proenza Schouler, and more.

To become a member, visit

Where were you born ?
AM: Reykjavik, Iceland LSD: Greenwich, CT
How long in New york:
AM: 4 years LSD: 11 years
AM: East Village LSD: Gramercy Park
AM: Co-Founder and Chief Executive Officer of Moda Operandi LSD: Co-Founder and Creative Director of Moda Operandi
Favorite Restaurant:
AM: Pure Food and Wine, 54 Irving Place LSD: Best Burger: Shake Shack, Madison Square Park
Best Sushi:
AM: Nobu, 40 West 57th Street LSD: Masa, Time Warner Center
Best Ethnic Food:
AM: Hangawi (12 East 32nd) is one of my favorites. They serve great vegetarian Korean food. I particularly love the pancake appetizers. LSD: Tse Yang, 34 East 51st Street
Best Italian:
AM: I love so many Italian restaurants. My favorites include Palma (28 Cornelia Street), Ballatto’s (55 East Houston) and Babbo (110 Waverly Pl # A) LSD: Sette Mezzo, 965 Lexington @ 70th Street
Best place for late night dining:
AM: Lucky Strike, 59 Grand Street LSD: Corner Bistro, 331 West 4th Street
Best dessert:
AM: Almond based ice cream at Pure Food and Wine LSD: Momofuku Bakery, 207 Second Avenue
Best place for a romantic date:
AM: The outdoor area at Palma is a beautiful spot for dinner during the Summer LSD: Mark Restaurant, 25 East 77th Street
Best Sunday brunch:
AM: Bubby’s, 120 Hudson Street LSD: Norma’s, Parker Meridian Hotel
Hautest Club/Lounge:
AM: Boom Boom Room, Standard Hotel. Looking forward to the opening of The Baron and The Exotic Bobo Club. LSD: Boom Boom Room, Standard Hotel
Best place for a power business meeting:
AM: Breakfast at Balthazar (80 Spring Street) or Regency Hotel (540 Park Avenue) and lunch at The Four Seasons Restaurant (99 East 52nd Street) LSD: Regency Hotel
All-around favorite spot in New york:
AM: The hotel lounge at the Bowery Hotel. It is quiet, beautiful and the staff is amazing.
If you have out of town guests, which hotel would you recommend?
AM: The Bowery Hotel (335 Bowery)
Favorite shopping venue/boutique:
AM: Moda Operandi of course! I also do like shopping directly from designers, either from their showrooms or stores. LSD: MODAOPERANDI.COM
Best place to buy Jewelry/Watches:
AM: The gym in my building. Nothing beats the convenience of just rolling out of bed and heading downstairs for a work out.
Favorite Cultural Event:
AM: Having trained as a dancer growing up I love any dance related events. The most recent one I attended was Mark Morris’s “The Hard Nut” at BAM in December.
Best Aspect of New york:
AM: All of the different neighborhoods that each have their distinctive character, people, buildings and shops. I don’t think many other cities can pride themselves of such diversity in such a relatively small amount of space. LSD: To tire of New York, is to tire of life….
Best Steakhouse:
AM: No meat for me! LSD: Striphouse, 13 East 12th Street
Best Pizza:
AM: Pulino’s (282 Bowery) for atmosphere, Two Boots (74 Bleecker Street) for the actual pizza LSD: Rubirosa, 235 Mulberry Street
Best Lunch:
AM: I try not to take much time off for lunch so I usually end up with a tossed salad from the local deli. As a special treat I go to City Bakery (3 West 18th Street) which is very close to the office. They have a nice buffet with fish and salads and some very yummy cookies for dessert.
Best Massage:
AM: The local little Chinese place on Spring and Mulberry
Best Museum/Exhibit:
AM: Favorite recent exhibit were the New York City Waterfalls by Olafur Eliasson
Favorite historic/legendary place to see or explore:
AM: I enjoy walking through Nolita and Chinatown, watching the people and the buildings, browsing through shops and stopping at little cafes for a cup of coffee or glass of wine.
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