Salon Allure at W SoBe to Debut Style Works

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This year during Miami Swim Week, Salon Allure will debut Style Works, a unique interactive exhibit of exclusive accessories to budding fashionistas. The third-annual Salon Allure Tradeshow will be held July 21st-24th and will include 700 specialty retailers and over 50 top designer brands.

The swimwear and resort merchandise will include distinguished brands such as La Perla, Miguelina, Mara Hoffman and Mikoh Swimwear. To accompany the resort-style collections, Style Works will feature an array of accessories including handbags, jewelry and footwear by designers such as Circa Sixty Three, Civic Duty, GUESS eyewear and Havaianas, to name a few. The showroom will be held in an oceanfront suite at the W South Beach Hotel and Residences, where select retailers, media and locals will get to experience private shopping during the four-day extravaganza.

A number of events will take place throughout the weekend at the W South Beach, beginning with an opening party and fashion show. On Saturday, Style Works will host a silent auction featuring original items from designers featured at Salon Allure that will benefit the Miami Children’s Hospital Foundation.

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