On August 6, Hard Candy Fitness will celebrate the grand opening of its newest Moscow location with special guest Madonna, who will be in the city for her MDNA Tour.
As a global luxury fitness brand, Hard Candy Fitness’ locations have been heavily influenced by Madonna and the new stunning facility is no exception.
Mark Mastrov, who is the chairman of New Evolution Ventures (NeV) and is in partnership with Madonna and her manager Guy Oseary in the Hard Candy Fitness endeavor, said, “The official opening of Hard Candy Fitness Moscow not only enhances the brand’s global presence but solidifies our standard for excellence, innovation and distinction in the international fitness market. We’re honored to have her attend our official grand opening event.”
Madonna has commented, “Moscow is one of my favorite cities and my dancers and I are looking forward to celebrating at this beautiful club’s official August 6th opening.”
Nicole Winhoffer, who is Madonna’s personal trainer, will also attend the VIP gala. After the festivities, there will be an after party at SOHO ROOMS.
Irina Razumova, CEO of Hard Candy Fitness Moscow, said, “We are thrilled to open our doors to the Moscow community and share the unique experience that makes Hard Candy Fitness not just a gym but a fitness destination unlike any other. We’re committed to bringing Madonna’s dedication to fitness, supreme style and “No Sweat, No Candy” philosophy to life within our four walls.”
The signature “Addicted to Sweat” group programming that will be offered at the Moscow location is based on Madonna’s own workout regime.
The facility will also offer advanced workout equipment, a pool and spa, the city’s first anti-gravity yoga studio and a group fitness studio with a specialized dance floor.
Source: Market Watch