On Friday June 1, 2012 Montblanc celebrated the official opening of its newest and largest concept store in the world in Sanlitun, Beijing. Special guests included Jessica Alba, Naomi Watts, Amber Heard, Nicolas Cage, and Montblanc International CEO Lutz Bethge.
Guests from the worlds of film, music, and the arts joined luxury Maison Montblanc, for an epic celebration to launch its new 4-story store in the heart of Sanlitun in Beijing. This contemporary and imposing concept store is Montblanc’s biggest flagship in the world, a place where visitors will be invited to discover the world of Montblanc masterpieces in an interactive and innovative way.
At the World Premiere of its China flagship store, Montblanc presented the entire Collection Princesse Grace de Monaco, an exquisite tribute to the timeless elegance of Grace Kelly. Bringing together all the facets of the brand’s renowned expertise, on this special evening in Beijing, Montblanc celebrated the captivating life and style of the late Princess Grace of Monaco with this collection of precious Watches, Writing Instruments and Jewellery. On the doorstep of the new concept store, guests were transported to the historic streets of Europe’s prestigious principality, Monaco, recreated in China’s capital for one night only.
Photo Credit: Andreas Rentz/Getty Images For Montblanc