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Neuhaus Flagship Store Brings Belgian Tradition to Madison Avenue

Belgian chocolatier Neuhaus has opened a flagship store on Madison Avenue. More than just a chocolate shop, this is part store, part museum, part tasting facility where the surroundings are as lovely as the chocolates are delicious.

Jean Neuhaus is the inventor of the praline, or the filled chocolate, which he created in 1912. Fillings can include caramel ganaches, fruit purees, or even liquor.

This store serves as part shopping experience, part museum, and part chocolate tasting room. The store is decorated with chocolate molds and memorabilia that are over 100 years old.

The avant garde chandelier and small tasting table reinforce that fact that more than a store,  this is a destination. This would be an ideal venue for a bridal shower or tasting party for chocoholics.

The chocolates, which can be bought by the pound, come in a variety of iterations. The creamy nougatines and crunchy, nutty gianduja chocolates are only two of the luxury items found in the glass display case.

If you prefer to buy a pre-determined selection, there are many gift boxes on offer. Tru the sommelier collection for a chocolate and wine paring expereince, perfect for Father’s Day.

Whether coming here for an afternoon at the tasting table or buying a sumptuously decorated gift box for a friend, Neuhaus brings Belgian elegance and taste to NYC with this beautiful flagship store.

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New York February / March 2014
New York February / March 2014