When women see an incredible pair of shoes, all rhyme and reason go right out the window. Sky high stilettos have become an emotionally evocative purchase and no other designer quickens the heart beat than Jimmy Choo. What better setting to indulge in some lusting than the new Jimmy Choo jewel box like store on Geary Street in Union Square.
Decorated in the company’s iconic motif, the 1700 square foot boutique features an enlarged collection of Jimmy Choo women’s shoes, handbags, small leather goods, soft accessories, belts, sunglasses and fragrance in an intimate, luxurious setting. The interior is set up as a series of intimate salons, evoking the architectural glamour of a 1940s boudoir. The neutral beige interior color scheme is a harmony of ivory, pale rose, lilac and sand, in keeping with the brand’s signature colors. Decorative elements of the interior include lush tufted seating, mirrored tables, crystal drop chandeliers and niches upholstered in reflective finishes.
It’s the 6th Jimmy Choo store to open in California but this addition to San Francisco on May 18th was much needed. “We are delighted to open our Geary Street store. We consider the new store to be our ‘jewel box’ with a high level of personal service. We are thrilled to welcome our loyal clientele to our new boutique where we can show our complete collection,” commented Brian Henke, Jimmy Choo President USA.
From the necessary 24:7 collection; to the Icons, a capsule collection of shoes inspired by the most significant creations from the company’s archives; as well as the exclusive limited edition items, there was something for everyone. Haute Living was especially enthralled by 3 of the extremely limited items: an emerald green snakeskin and Lucite cuffed clutch with art deco cigarette case clasp, a San Francisco-store store exclusive – the Fall 2012 “Tyler” salt and pepper glitter iPad case (how Choo knows SF by mixing luxury, technology and sparkle!), and some breathe-taking hero platform stilettos with pony hair animal print and silk floral adornments. Some pictures of what’s on our wish list.
The Dream Shoe
The Dream Clutch