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Ferrari Exhibition at Shanghai Expo Park

Image: European Car

A Ferrari exhibition has opened at Shanghai’s Expo Park and will be open to the public for three years. The aim of the exhibition is to introduce the Chinese people to Ferrari, its history and technologies.

Piero Ferrari, the brand’s Deputy Chairman, along with representatives from the Chinese and Italian governments, attended the exhibition’s inauguration ceremony.

Pierro Ferrari said, “For millions of people around the world, Ferrari represents the pinnacle of Italian culture. It is a symbol of passion, success and the constant pursuit of excellence. It has always been out wish to share Ferrari’s unique history and culture with the people of China.”

During the exhibition’s first year, it will be divided into five areas: Ferrari in China, Green, Product, Design and Racing. Many items have been brought to Shanghai from the Ferrari Museum in Maranello. The highlight of the exhibition is five Ferraris that were selected for display because of their significance and include the 348 TS as the first Ferrari to enter the Chinese mainland market, a 275 GTB4, a 365 GTB4 Daytona; the 750 Monza sports prototype and the FF, Ferrari’s first four-seater 4WD model. Two Formula 1 cars and a simulator will be on display as examples of Ferrari’s racing heritage.

The first Ferrari came to China in 1992 and the Italian luxury brand has since benefitted from China’s economic growth.  China is now considered a key market for Ferrari and is home to a sales and service network in 15 major cities in mainland China. The is also a series of customer experience projects for Ferrari owners in China, including the Ferrari Owners’ Club, the Ferrari Asia Pacific Challenge and the Corso Pilota driving course.

Source: European Car

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New York February / March 2014
New York February / March 2014