On May 23, the dynamic duo behind the Gilt Groupe, an e-commerce powerhouse that was valued at $1 billion last year, hosted a launch party and book signing for their new book, “By Invitation Only: How We Built Gilt and Changed the Way Millions Shop” at the W Hotel in Westwood.
Fashion aficionados picked the brains of Alexandra Wilkis Wilson and Alexis Maybank in a Q&A session at the W Hotel’s picturesque courtyard where they sipped bottomless Chandon, savored light bites, and took home signed copies of the book, along with a selection of truffles by Vosges Haut-Chocolat and a Gilt City tote bag packed with Gilt Groupe gift cards.
Prior to founding Gilt Groupe, Mayback and Wilkis Wilson were friends and classmates at Harvard University. Both noticed a trend in e-commerce shopping, which eventually led them to formulating a plan and spearheading a game-changing start-up. The Gilt Groupe currently has a growing membership of five million shoppers. Style icons Zac Posen, Christian Louboutin and Valentino all make cameo appearances in the new book.