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Nick Offerman Hosts The Trans-American Launch of “The Balvenie Rare Craft Roadshow”

In addition to playing Ron Swanson on NBC’s hit show, “Parks and Recreation,” Nick Offerman is a master artisan with a side business as a wood craftsman and boat builder.  He is not alone in his passion for traditional craftsmanship, on Tuesday, April 10, Offerman hosted the premier of “Handmade: A Celebration of American Craftsmanship” to 150 guests at the Crosby Hotel.

Offerman also kicked off the “2012 The Balvenie Rare Craft Roadshow,” a trans-American journey searching for personalities and businesses who share the Scotch Whisky’s dedication to traditional craftsmanship-which is rare nowadays in a world of robotic mass production over quality.

“The Balvenie Rare Craft Roadshow” travels state-to-state discovering the skilled artisans and small businesses, which keep the fabled tradition of craftsmanship alive.

The Balvenie’s mission strikes a chord for Offerman who owns his own LA based artisan shop, Offerman Woodshop.  Along with the airing of the documentary, which chronicled The Balvenie’s 2011 roadshow, Offerman gave a stirring speech sharing his own personal stories about craftsmanship and his artisan training by his family.

After the documentary, Offerman, “the whisky loving MC,” moderated a panel with Director Rob Meyer, Balvenie Malt Master David Steward, Brand Ambassadors icholas Pollachi and Andrew Weir and craftsmen Joel Voisard.

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New York February / March 2014
New York February / March 2014