Haute Time: Jaeger-LeCoultre Reveals Winner Of “MAD ABOUT REVERSO” Contest

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Back in March, Jaeger-LeCoultre ran a content through Facebook asking fans to prepare an advertising campaign, inspired by the 1960s Mad Men era for the iconic  “Grande Reverso Ultra Thin Tribute to 1931” watch.

Kaveh Hearian has just been announced as the winner of the “MAD ABOUT REVERSO” contest for his outstanding campaign art and tagline, “Time is luxury, invest it WISELY.”

Earlier this year Jaeger-LeCoultre, created a 25-piece engraved edition of the Reverso:  The  Grande Reverso Ultra Thin Tribute to the award-winning AMC series Mad Men.  The unique edition’s art deco style, praised by Mad Men series creator Matthew Weiner, inspired creative ad campaigns from both Jaeger-LeCoultre and Mad Men fans.


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