The Hard Rock Hotel kicked off pool season with a bang this weekend with the launch of Beachlife — a progressive poolside experience spanning four days of music.
The weekend kicked off on Friday with Summer Camp Fridays and electronic duo Dragonette.
On Saturday, Beachlife launched the weekly Nectar Music Festival featuring music by Basshunter, Hyper Crush, Jump Smokers, DJ Vice, Richard Beynon, Jane Bang, Rock It! Scientists. Later that night Fitz and The Tantrums performed as part of the Soundwaves poolside concert series.
Rehab returned for its ninth season on Sunday with international rapper, pop singer-songwriter and producer Pitbull, who treated the crowd to several of his chart-topping hits including “International Love” and “Give Me Everything.”
As the crowd cheered him on and threw Rehab beach balls around the pool, Pitbull launched into his new single “Back In Time” from the upcoming “Men In Black III” movie. The evening came to conclusion with an electrifying set by star of “Jersey Shore” and “Pauly D Project” DJ Pauly D.
Both nights ended with a fireworks display to mark the opening of Beachlife.
The party keeps going today with Relax Mondays with dance pop-rock band Cobra Starship.
Click on the photos below to enlarge.