On April 25, Swiss luxury watch manufacturer IWC Schaffhausen opened its first US Flagship boutique on Madison Avenue in New York City.
The high-profile event attracted notable guests such as Matthew Fox, Eric Dane, Patrick Dempsey, Adriana Lima, Karolina Kurkova, Eric Dane, Channing Tatum, Patrick Dempsey and former boxing heavyweight champion Evander Holyfield.
The event, held inside the impressive 3,000 square feet space also featured an exhibition of the work of famed photographer Howard Bingham, a lifetime friend of Muhammad Ali, who recorded Ali’s career on camera.
IWC celebrated their milestone-the largest boutique of its kind worldwide- with the launch of the Big Pilot’s Watch Edition Muhammad Ali timepiece. The limited edition is a U.S. exclusive of just 250 pieces.