Contemporary artist Rob Pruitt and world-famous fashion designer Jimmy Choo have teamed up to create a capsule collection of shoes, handbags and leather goods. The line will be part of Choo’s 2013 Cruise collection.
Following in the footsteps of other designers like Hermes (who will team up with Japanese photographer Hiroshi Sugimoto to create a limited edition scarf collection) and Christian Dior (who teamed up with artist Anselm Ryle to create a collection of accessories last year), Jimmy Choo and Rob Pruitt are merging the worlds of art and fashion.
The brand’s creative directors Sandra Choi and Simon Holloway said, “We were captivated by Pruitt’s energy, his computer-screen use of color and the festive exuberance of his prints and materials. There were elements in his work that reminded us in subtle ways of the Jimmy Choo design iconography. We sensed that Rob’s twist on Jimmy Choo glamour would yield something very collectible and uniquely beautiful.”
The capsule collection will be part of Choo’s 2013 Cruise collection and will go on sale at Jimmy Choo boutiques and online starting in November.
Choo has previously worked with artists before, such as Nan Goldin, Marilyn Minter and Richard Phillips.