Haute 100 New York Updates: Ralph Lauren Collaborates with DJ Avicii on Fall 2012 Designs

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Just a couple years ago, Electronic Dance Music was reserved for college students and rave parties. It then permeated the barrier, being played in clubs, then bars, then on the radio and on the iPod touches of elementary school aged children and adults alike. Solidifying the osmosis of this genre, Haute 100 lister Ralph Lauren, best known for producing an American Classic style, will be collaborating with Swedish mega DJ and producer Tim Bergling, better known as Avicii.

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