Famed Russian fashion designer turned chief editor of Russia’s first fashion TV channel, Valentin Yudashkin, hopes to use the channel to promote new designers.
He said, “”Young designers are the main and most interesting part of the project. Now it is very difficult for newcomers to catch the interest of trade outlets and fashion magazines. On our TV channel we are going to show so called “capsule” collections. These are mini collections of several items, which represent the idea, the image of a designer, his vision. Such shows will help a designer see how popular he or she is, whether people want to buy his or her clothing, whether his or her ambitions are justified. If they are the designer has grounds to become even more ambitions and also mega-popular.”
The channel, which aims to help young fashion designers find their target audience, won’t ignore traditional fashion weeks—typically held in large Russian cities. Moscow’s fashion week is underway and doesn’t just feature collections from Russian designers. This year has a distinctly Scandinavian flavor due to the presence of legendary Swedish fashion house “Oscar Jacobson” and Swedish brand Volvo.
The Moscow Fashion Week opened, by tradition, with the show of a new collection by Yudashkin, which was inspired by the difficult life of Russian society in the 1990s. Yudashkin said he was mostly inspired by the Russian rock music at the time, which to him was a symbol of freedom. The color black, again, prevails in the collection that is characterized by a combination of different structures (for example. velvet combined with leather and lace). The French call such a style “aggressive elegance.”
Source: The Voice of Russia