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Rolex Steps into the Social Media World

Rolex, a supreme leader in the luxury world, has always been a little behind in the social media world. They finally made the move into this century by creating an official YouTube and Twitter account for fans to follow. The brand has always taken a traditional approach to marketing, but decided it was time to follow suit of other luxury watch brands in launching devoted, official social media sites.

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New York February / March 2014
New York February / March 2014