Image: Pitfire Pizza
Pitfire Pizza has opened a new location in Los Angeles in the West Hollywood area of the city. The new restaurant location, which opened today, is the company’s fifth location and was designed by architect Ana Henton.
Pitfire Pizza creators David Sanfield and Paul Hibler wanted to produce quality wood-fired pizza in Los Angeles so they hired architect Barbara Bestor and redesigned their locations and showed that the design of a location can be just as important as what is served. The chain has since expanded significantly in Los Angeles as Sanfield and Hibler redesigned pre-existing pizzerias in the city.
Their latest location in West Hollywood (801 N. Fairfax Avenue at Waring Avenue) was designed by Ana Henton, who created a mid-century modern restaurant. There are several seating options at the new Pitfire Pizza on multiple levels both inside and outside. There is a central bar at the front of the restaurant and a signature red pizza oven that is situated under a twenty-foot ceiling. The restaurant also features angular wooden booths.
The founders continue to develop Pitfire’s growth as a “Case Study Restaurant Project.” Hibler explained, “Very much in the spirit of the case study homes in Los Angeles in the fifties. I get the great challenge of identifying the next Launter or Neutra. And I mean that with the humblest intention.”
Continuing their expansion and perfecting the balance between food, design and community, the owners will soon open a new space in Costa Mesa in the former Marie Callender’s space. This location will be designed by Anthony Agriam and is expected to be open by July.
Source: Los Angeles Eater